It’s extremely rare that a business outlives its brand. The rebranding process is more common than you’d think, and it’s not something to be feared. Even the largest and most stable corporations have seen multiple brand iterations.
The time may be right for you to consider rebranding your own business…
Does your business need a clean slate? Or is a simple refresh all that’s needed to touch up some of your business’s outdated elements?
Not sure if it’s time for a rebrand or refresh? We’ll help you out. Let’s look at seven questions that will help you determine whether that time has arrived.
1. Does Your Brand Tell Your Story?
The first thing you should ask is whether your current brand does its job. What’s the purpose of branding? It’s to tell your story.
If your business’s story is being told well, then maybe you’re not due for a rebrand just yet. A simple refresh might be more than enough.
2. What Do You Customers Say?
Have your customers ever commented on the state of your brand? If not, and your business is successful, you know how the saying goes: If it ain’t broke, don’t fix it.
But if anyone has told you that your logo’s outdated or that your message is confusing, these are sure signs that rebranding or refreshing is in order.
3. Have Your Business and Audience Evolved?
If you’ve been in business for decades, chances are that you don’t operate in the same way as when you first started. Your business may well have changed its emphasis or its niche over the years.
If your business has evolved, usually that means your target audience has evolved as well. You likely serve different customers and maybe even a different demographic entirely.
4. Is Your Business Growing?
If your business is getting larger, that alone might be enough to tell you it’s the perfect time for rebranding – or at least refreshing – your brand. Along with more employees and more customers, comes the need for a better brand.
5. What Does the Eye Test Tell You?
Be as objective as you possibly can. Look at your brand’s logo, its style guide, and its voice. Are these components modern and attractive to customers in 2019? Maybe they were cool… in 2003.
Then ask a few people who will be up front and honest with you. How do they view your brand? What do they like? What do they dislike?
6. Does Your Business Have a Bad Reputation?
One of the most obvious indicators that your business might be in need for a full-blown rebrand is if it has developed a poor reputation.
Are those one-star reviews starting to pile up? This is as good a time as ever to wipe the slate clean and start again. A good reputation takes years to build, but a bad name doesn’t take nearly as long to start setting in.
7. How Long Has It Been?
Sometimes you just need to do the math. Maybe your last rebrand was 10 years ago and your business has plateaued. It makes all the sense in the world for you to inject some new life into your business. Rebranding can do just that.
Whether it’s rebranding or refreshing, Huck can help.
We’ve helped numerous businesses with branding and rebranding, and we can do the same for you. Our team of experts will help your business find its voice and tell its story the way it should be told in 2019 and beyond.
Get in touch with us today and let us help you bring your business’s vision to life in a fresh way!